Journalism Associate Degrees

Related occupations
Copywriter

A copywriter is one who prepares the words, slogans or script to promote a person, business, opinion or idea. Copywriting is part of direct mail marketing, sales letters, taglines, postcards, jingle lyrics, brochures, billboards, email advertising, internet advertising, catalogs, white papers, television... see more or radio commercial scripts, press releases, and other marketing media. The Copywriter comes up with the words and verbal content that are used alongside the visual elements. Most copywriters work closely with the advertising team, and may even provide input about the visual elements. Copywriters who work with an agency may have to handle projects of a wide variety. However, some copywriters specialize and choose to work with only one industry sector. A copywriter, along with the creative team, takes a client's advertising brief and produces original copy ideas with the objective of capturing the target audience's attention. It is important for a copywriter to ensure that the material he presents is factually correct and in keeping with the codes of advertising practice.

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Public Relations Specialist

Public relations (PR) specialists, sometimes called communications specialists or media specialists, perform a variety of functions depending on where and for whom they work. Above all, they create and promote a positive image for their employers. They also keep the public informed of their employers'... see more current goals and policies. All public relations specialists must be sensitive to the needs, attitudes, and opinions of their audience. Public relations specialists may arrange and direct speaking engagements, press conferences, meetings and conventions, films or videos, and fundraising campaigns. These workers usually have to prepare a number of materials for these events, such as speeches and press releases, magazine articles, scripts, fact sheets, pamphlets, and newsletters. They may also need to conduct interviews and speak on the telephone frequently. The PR specialist works closely with graphic artists, designers, printers, and other media experts. On a large PR staff, a worker's duties may be directed in only one area. In smaller companies or organizations, a worker may be involved in all aspects of the job.