Corporate Communication Bachelor Degrees

Related occupations
Publicist

Publicists are hired to get press coverage for their clients. Their job is to get journalists to write about their client, whoever it might be. They issue press releases in order to get journalists to write about their clients. These general announcements are sent out en masse to the press to alert... see more them of news and, hopefully, generate stories. Publicists usually write these press releases which make announcements about new initiatives and business developments the company is involved in. Actors, sports athletes or other entertainment personalities hire public relations specialists to either enhance their careers or handle the public if they are involved in a scandal or conflict. Public relations specialists may either be on retainers or are paid based on specific services they provide. For example, publicists may have access to various red carpet events that entertainers may pay the publicists so they can attend. Publicists have a highly demanding job in an extremely competitive field. Beyond press releases, which are generalized announcements, publicists also cultivate relationships with journalists in order to place stories with them. Good publicists understand the inner-workings of the media so they can recognize the stories that certain journalists want to write about..

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Advertising Account Executive

Advertising account executives, also known as advertising sales agents, work for advertising agencies. Account executives are the link between the agency and its clients. They sell the agency's services to the client--the client is usually a company--and work closely with that company's advertising... see more manager. Account executives utilize the agency's various departments--including copywriting, art, and marketing--to create effective advertising campaigns for their clients. In some large agencies account executives report to account supervisors. Generally, however, account executives are supervised by the top management or owners of the agency. In small agencies the owner or partners handle creative work such as copywriting and art and also do the work of an account executive.