Media Studies Doctoral Degrees

Related occupations
Copywriter

A copywriter is one who prepares the words, slogans or script to promote a person, business, opinion or idea. Copywriting is part of direct mail marketing, sales letters, taglines, postcards, jingle lyrics, brochures, billboards, email advertising, internet advertising, catalogs, white papers, television... see more or radio commercial scripts, press releases, and other marketing media. The Copywriter comes up with the words and verbal content that are used alongside the visual elements. Most copywriters work closely with the advertising team, and may even provide input about the visual elements. Copywriters who work with an agency may have to handle projects of a wide variety. However, some copywriters specialize and choose to work with only one industry sector. A copywriter, along with the creative team, takes a client's advertising brief and produces original copy ideas with the objective of capturing the target audience's attention. It is important for a copywriter to ensure that the material he presents is factually correct and in keeping with the codes of advertising practice.

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Foreign Correspondent

Foreign correspondents are journalists or commentators stationed in a foreign country. They gather and analyze events of international importance, and they write news stories for newspapers, magazines, and radio and television broadcasts. The job involves interviewing people and collecting background... see more information and details of events. Once the news has been gathered, foreign correspondents prepare reports and review the copy for errors in grammar, punctuation, content, and accuracy. While making such reports, they have to follow formatting and editorial guidelines. The job of a foreign correspondent is much the same as that of a reporter. However, correspondents often have the liberty to express their own views or interpretations of news and events, whereas reporters are confined to unbiased fact-based reporting. Correspondents also provide substantial context to the news events, highlighting the important facts and details.