Organizational MBA

Related occupations
Industrial Designer

Industrial designers work to improve the appearance, safety, and usefulness of industrial products. They develop new styles and designs for a wide variety of products. The first steps in developing a new design, or altering an existing one, are to find and meet the requirements of the client. When... see more creating a new design, designers often begin by researching the product user and how the product will be used. Desired product characteristics, such as size, shape, weight, color, materials used, cost, ease of use, fit, and safety are considered. Designers gather this information by meeting with clients, conducting market research, reading design and consumer publications, attending trade shows, and visiting potential users, suppliers, and manufacturers. After a suitable design has been selected, industrial designers prepare detailed drawings that specify color, materials, and exact dimensions. They are often assisted by drafters. For many projects, the designer or a model maker prepares a scale model. Designers may also participate in usability and safety tests with prototypes to make further adjustments to the design before it goes to manufacturing.

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Brand / Product Manager

Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing,... see more distribution, package development, and finance. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service. They also work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed. They work both for consultancies and in-house marketing departments.