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Advertising Manager

Companies employ advertising managers to publicize their goods or services. Advertising managers work closely with marketing directors to identify their company's target market, outline goals, and set budgets for their ad campaign. The main goal of an advertising manager is to find the most effective... see more means of informing customers about their firm's products and services. In a company that has a large advertising department, the advertising manager oversees the department's work and coordinates the efforts of staff members who create and place the ads. In a small department, however, the manager may actually perform some of the department's tasks, including creating the art and copy and handling work such as media buying. After an ad campaign is launched, advertising managers keep track of its effectiveness. If a campaign fails to produce the desired results, managers may decide to make changes to it or scrap it altogether.

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Brand / Product Manager

Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing,... see more distribution, package development, and finance. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service. They also work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed. They work both for consultancies and in-house marketing departments.